Starr has been in marketing and public relations since she was 9 years old, working after school and every summer marketing the family biz. Raised in an entrepreneur family, internationally known PR built brand- Aleene’s Tacky Glue, she has worked with fortune brands from around the globe such as Sprint, RIM, UPS, NHL, Activision, Samsung, Experian, USBank, True Religion, Lucky Brand, and Century 21 to name a few. In her prior role as Associate Partner Social Media for Publicis Agency- Rosetta, she led global B2B and B2C campaigns. In addition, she has trained teams and leaders at Disney, Dell, Microsoft Small Business, Chick-Fil-a, Verizon, Sprint, Langham Hotels, Downtown Las Vegas, Downtown Grand Hotel & Casino, Mandarin Oriental Worldwide and ReMax, again, just to name a few. She has landed over 25,000 media features for her clients including A-list publications and outlets (placement portfolio overview- Today Show, GMA, LA Times, NY Times, WSJ, Forbes, Inc Magazine, Fast Co Mag, Washington Post, Ellen Degeneres, Oprah, Associated Press).
Throughout her career, she has written two books on marketing and social media published by Entrepreneur Magazine/Press, which upon release quickly became mandatory reading for marketing teams at Sprint, UPS and Microsoft Small Business. Her approach includes uniquely designed social media “listening” tactics, compliance awareness, public messaging, interaction/outreach, analytics, and training solutions, all of which are tied to revenue. She is a former Columnist &/or Contributing Writer for Entrepreneur Magazine, MSNBC, AOL, AmEx Small Business OPEN, Business Insider, PR Newswire and Biz Trends.