The national average response time for law enforcement is over 18 minutes. A key problem responders face is not knowing where the 911 caller is located. Often, callers can’t give their exact location, leaving law enforcement in a tight spot when they try to find them. In fact, law enforcement only know a caller’s location within 300 meters (that’s around 3 football fields) if the caller can’t give an exact address – and that’s in the most cell tower dense areas of the country. Their ability to locate a caller in rural areas or smaller towns is even more limited.
Most other safety solutions, like emergency button apps and wearables, also fall short on response time. They often use third party call centers to send your exact location to law enforcement, but it takes time and third party centers can still make mistakes. Ulzi’s solution addresses this issue by integrating with law enforcement dispatch centers so they can receive users’ exact GPS location immediately. In the meantime, trusted community responders can get to you even faster.
Hang on, why don’t you provide some of these features on the free version?
We want the free version to exist for everyone that otherwise couldn’t get the app. Premium subscriptions allow us to do that. But, that doesn’t mean we want the Premium to be unaffordable either. We want families to be able to have it for all their kids, for school organizations to be able to provide it to students, etc.
The features that we can’t put in the free version are simply too expensive to provide to the number of people we want to reach with the free app at this time. We also have to scale our servers to ensure that the app works properly for everyone, free and premium, which adds more overhead the larger we become. Scaling isn’t the only cost that Premium subscribers cover either; this revenue keeps the lights on at Ulzi and lets our team continue to innovate new and better ways to provide worldwide safety and freedom.